By Shanon Roberts, on 13 July 2020 Viral marketing seems like magic for marketers. There is no guesswork when it comes to viral marketing campaigns. B2B video marketing is not only something you should do for your brand as an afterthought, but it should also be at the heart of your marketing plans. By using this form you agree with the storage and handling of your data by this website in accordance with our Privacy Policy. Users can also explore hashtags related to the pandemic and find easily accessible links to WHO’s information and local health resources. The hard seltzer brand White Claw was launched in 2016, but it wasn’t until 2019 that the beverage really entered into the mainstream. And we can’t use these horrible circumstances purely as a PR-game. According to JP Maheu, VP of U.S. client services at Twitter, the brand received nearly $65 million in earned media during the launch period. NCL acted in short term interests by instructing sales agents to tell customers that coronavirus cannot survive in tropical climates. Guinness partnered up with Philadelphia-based Quaker City Mercantile to put out a poignant spot about canceling celebrations in times of crisis and to acknowledge that things will be a little different this year. Viral marketing is perhaps one of the most organic forms of marketing … Social now dominates the way people communicate, shop and interact with brands. The deli brand Dietz & Watson launched Dietz Nuts – “the first-ever meat nut” surrounding the 2019 Super Bowl. Just like a biological virus, a viral marketing campaign spreads from one person to another, resulting in a large number of views, substantial amount of social shares and remarkable brand awareness. Van Ness’ fan base includes 4.8 million Instagram followers, over 800,000 Twitter followers as well as viewers of the Netflix show Queer Eye. Every day we hear all about viral marketing, a new viral video and content that spreads at the speed of light. There is no doubt that Black Friday is the most intense shopping weekend of the year. The brand should draw a connection between its purpose and any real-world issues where they can step up to the plate and execute it effectively. Why this Budweiser 2020 ad campaign is one of the best-branded advertisements we’ve seen! Why Guinness’ 2020 ad campaign is brilliant: The public reacting to Guinness’ recent ad campaign results: Why TikTok’s marketing strategy is unmatched: The results of these viral hashtag marketing campaigns: Related Article: 35 Re-branding Fails That We Can Learn From, McDonald’s #StaySafebyStayingApart: A Failed Ad Campaign. Sphero's Snapchat Marketing Campaign . How should these brands respond to the crisis? To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. The brands that will rise to the top will utilize social media as the powerful communication tool it is and build holistic, viral marketing campaigns around it. Guinness heavily relies on St. Patrick’s day celebrations and parades, which draw large crowds every year around the world who are spending almost $6 billion at bars, restaurants, and retail shops. As the year ends, we pick out the top five to inspire your 2020 mobile marketing strategy. Otherwise, get ready to see spoilers from your favorite shows! is tricky any day – but during a pandemic (don’t get me started on the other numerous crises of 2020) it really takes something extraordinary! Guinness was one of the first brands to address the virus and did so by encouraging people to be safe and reassuring the customer that they will still be there when normalcy is restored. Who subscribed to your channel? The goal is to take a unique angle, in this case, the current pandemic, while keeping the message on “the brand.”. To learn more about the latest social media platforms, join us at one of our upcoming social media strategy conferences. This clever marketing campaign’s results: The public’s response to the Ford ad campaign: Guinness Says “Don’t worry we’ll march again” in one of the Best Ad Campaign of 2020, Guinness – Best advertising Campaign of 2020. ... Internet’s Viral Marketing Strategies of 2020. The best and worst advertising campaigns of 2020 are still rolling in! How to step by step see who is following you. And with that, we uncover the big potential downside of viral marketing: going viral for the wrong reasons. And how did it get to be viral? No viral campaign can ever be forced, simply because users spread the content, not brands. Combining corporate social responsibility and a tribute to sports, Budweiser gives thanks to the heroes on the front lines in the global pandemic. You read that right, this viral campaign of 2020 was a student project. These impressive results show how social media can be used to bolster offline events. The ad was released by DAVID Miami and aired on TV on March 25th, 2020. Just as an example, Ford saw sales plummet 13% in the first quarter after March. Now that you’ve seen the best social media campaigns from 2019, you can get to work creating your own viral campaigns for 2020. I… Browse the best social media campaigns, examples, ideas and social media marketing projects including contests, games and similar applications from leading brands in 2020. Best in your viral marketing Strategies of 2020 was a student project coolest viral content marketing agencies are! Look to social media Stories & campaigns from 2020 in this article focus viral marketing campaigns 2020 on nostalgia marketing and year... Examples [ 2020 UPDATE ] organic social conversations were also up 331 % over 2018 by... 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